Increase conversion rates 12% with creative digital strategies. Designed sales funnel process.
ECOMMERCE AND OMNICHANNEL MARKETING
Define & roll out CPG strategy roadmaps to grow revenue on Amazon and web properties.
CONSUMER JOURNEY AND ENDGAGEMENT
Manage eCommerce team and agencies for ways to grow consumer engagement +300%
SALES PLANNING STRATEGY & ACCOUNT WIRING
Increase sales 3% to 15% in a number of markets. Develop national, regional and local accounts
NEW PRODUCT PLANNING AND DEVELOPMENT
Launched over $100MM of new products.
Developed key product elements for market.
TEAM LEADERSHIP MENTORING AND COACHING
Hired and Trained sales managers, brokers, distributors. Developed training programs.
MARKETING AND SALES DEVLOPMENT
Developed creative strategies to lead, manage, and execute a $700MM sales plan of a multi-layered product portfolio.
INNOVATIVE MERCHANDISING AND MARKET EXPANSION
Created display program to drive 32% sales increase.
P&L MANAGEMENT AND COST ANALYSIS
$400MM P&L budget responsibility.
Reduction of cost more than 5% on production.
I am an innovative omnichannel product and brand marketer with 15+ years of progressive leadership of end-to-end product marketing and sales management experience with top global brands which have helped me to earn five national branding and sales recognitions.