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I've had the pleasure to speak and share insights throughout my journey.
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Proven Success
in Action
A look at the real-world results behind Ken’s strategic marketing, leadership, and growth initiatives.
Optimized and Rebuilt Website
Improved performance, sales and engagement by updating UX/UI
Developed a House Brand Item to sell on Amazon and DTC
Designed and launched a competitive CPG product using key metrics of top-selling items on Amazon
Brazil Trade Mission Leadership
Invited to participate in Florida Governors Office visit to Brazil to help foster stronger business connections.
Bringing Global Products to U.S. Shelves and Online
Developed, implemented, and executed the new product launch in the US from Brazil.
License Product Program Sales
Directed the launch of a Marvel-licensed retail program at Costco, driving visibility and seasonal retail excitement.
Revamped Displays, Real Sales Growth
Redesigned outdated retail displays through cross-functional collaboration—resulting in increased sales across 1,100 locations.
Walmart Program Success
Managed multiple multi-million dollar private label lines, including a standout $20M Walmart sweet goods program that became a national bestseller and social media favorite.
Launched Award-Winning National Product
Identified a gap in the market for Touchless Thermometers and launched first in the market, winning the Most Innovative Product Award
Launched Award-Winning National Product
Identified a gap in the market for Touchless Thermometers and launched first in the market, winning the Most Innovative Product Award
Partner with Buyers
Working across marketing and production, I worked the retail buyers to design a new merchandising and display program in 2000+ doors.
New Retail Designed Product
Worked with buyers at retail to design a retail program to gain incremental sales. Program generated over $2MM in sales.
Created Sales Lift Through Packaging Refresh
Revitalized packaging for a top-selling item in collaboration with buyers and marketing, leading to a 32% boost for on-shelf and in-store performance.
Fact-Based Sales Initiatives
Designed fact-based sales tools that empowered teams to improve display penetration and drive stronger retail execution.
Artesano Bread Launch
Played a key role in launching Artesano Bread, including designing high-impact basket displays that accelerated sell-in and market presence.
Award-Winning Product Launch
Led the marketing, launch strategy to sell new product lines into retail stores and online. Generated $300K in sales in 12 months. Awarded Best New Toy.
Driving Sales Through Digital Engagement
Created an interactive online program that boosted product visibility, increased sales, and expanded market share.
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