Growth Marketing Explained
Research + Branding + Business Development +
Content Management + Social Media Implementation - Analytics = Results
Traditional Marketing focuses on awareness and acquisition, but growth without retention is not growth. You need to keep your customers. Growth Marketing works on acquiring customers who stick around to help build your business. The first sale is excellent, but it’s on sale 2,3,4 and 5 that you build long term value with your customer.
Growth Marketing is about gaining more engaged customers. You must go outside traditional thinking and add new digital components. Growth Marketing works the entire sales funnel – not just getting a customer but keeping a customer.
Growth Marketing has redefined the goal of marketing in the last five years. Growth Marketing works to focus on the customer journey. It’s about looking at your entire customer lifecycle and using those insights to create returns that drive more engaged customers.
Growth Marketing is marketing 2.0. We use analytical analysis while applying new ideas, concepts, and content to create and keep your customers. The use of digital tools such as targeted content creation, A/B testing, value-added blog posts, data-driven email marketing campaigns, SEO optimization, and technical analysis of a user’s experience is added to traditional marketing techniques. These combined strategies are implemented to achieve sustainable growth.
Accelerate Your Growth with Strategy That Works
From lead generation to long-term brand building, Prof. Ken helps businesses unlock scalable growth through data-driven, hands-on marketing strategies.
Topics That Resonate
With speaking appearances across North America, Europe, Asia, and South America, Prof. Ken brings a global voice and relatable presence to every event—whether virtual or in person.
What is Growth Marketing?
Growth Marketing combines the use of online digital tools with traditional marketing models. Yes, that’s right. What you learned in Marketing 101 still applies today. Growth Marketing finds new customers and works on improving engagement converting them to lifelong customers. Remember customer lifetime value?
In this quick video, Prof. Ken shares what growth marketing really means—and why it matters for your business. Learn how strategy, creativity, and data come together to drive meaningful results.
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About Prof. Ken
Prof. Ken is an award-winning growth marketing expert, speaker, trainer, author, Professor, and founder of eknlinks.com. Prof. Ken Ninomiya has created a growth marketing technique that will get customers, keep customers, and grow customer lifetime value. Prof. Ken educates, trains, and motivates high-performance sales and marketing teams worldwide to create and develop markets for multi-national companies. With 20+ years of global leadership, he has managed business in over twenty countries, held leadership positions in four Fortune 500 CPG companies, and has successfully launched over $100M+ of top branded CPG products in retail and online.